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Resume

Work
Experience

Nov 2024 - Present

Social Media & Content Team Member

  • Oversee the content calendar, ensuring posts are planned, scheduled, and published consistently using Hootsuite.

  • Create and edit engaging social media content, including graphics, captions, and short-form videos, to align with campaign goals.

  • Collaborate with the team to develop strategic social media plans that amplify key initiatives and increase brand visibility.

  • Research trending topics and social media best practices to keep content fresh, relevant, and engaging.

Jan 2024 - Present

Media Success Manager, Team Lead

  • Increased pitch submissions and outreach success by 42% by crafting personalized email campaigns targeting reporters, podcasters, and experts.

  • Strengthened media relationships by connecting experts with journalists, and securing high-quality placements through tailored outreach strategies.

  • Improved media engagement and retention by building relationships with key reporters and optimizing pitch messaging.

  • Reduced campaign turnaround time by 20% by streamlining internal processes for team onboarding and media outreach.

Jun 2022- Jan 2024

Media Success Manager

  • Improved reporter-expert interactions by 80% by implementing a strategic email outreach initiative focused on direct messaging features.

  • Increased email engagement rates by 65% by optimizing subject lines, templates, and content based on data-driven insights.

  • Enhanced platform retention and user satisfaction by developing personalized engagement strategies and refining client communication.

  • Collaborated with sales and customer support teams to refine engagement strategies, using feedback to improve expert-reporter matchmaking and media visibility.

Aug 2023 – Aug 2024

Social Media Coordinator

  • Grew Instagram and Threads followers by 100+ in six months by developing a content calendar aligned with audience interests and trending topics.

  • Increased audience loyalty by 15% through a women-focused campaign celebrating female leaders and integrating user-generated content.

  • Collaborated closely with the graphic designer to align visuals with the content strategy, enhancing post effectiveness and audience engagement.

Jan 2020 – Jan 2022

Oxford International Group

  • Led a team to execute targeted email campaigns, resulting in a 42% increase in pitch submissions and outreach engagement from reporters, podcasters, and experts.

  • Crafted customized email templates to match the preferences of reporters and podcasters, boosting response rates.

  • Analyzed performance data and ran quarterly A/B tests, optimizing engagement metrics across campaigns.

  • Onboarded new team members and conducted monthly check-ins to ensure alignment with company goals and maintain high team satisfaction.

Education

Aug 2023 - Apr 2025

Lambton College | Post Graduate Certificate in Business Analytics

Coursework includes data analytics, business intelligence, and strategic decision-making to support data-driven marketing strategies.

Jan 2016- Dec 2020

Lagos State University | Bachelor's Degree in Sociology

Developed a strong foundation in understanding social behavior, communication, and analytical thinking, which supports my approach to customer-centric marketing.

Skills
& Expertise

Tools

I don’t just list skills, I apply them to create impact. Here’s how I bring my expertise to life:

Public Relations (PR)

I’ve helped brands get noticed by securing media placements and crafting pitches that actually get responses. By understanding what journalists need and aligning brand stories with trending conversations, I bridge the gap between businesses and the media.
 

Social Media Strategy

It’s not just about posting, it’s about engagement. I develop content calendars, create scroll-stopping posts, and track analytics to ensure every post has a purpose. Whether it’s Instagram, LinkedIn, or Twitter, I make sure brands show up consistently and meaningfully.
 

Audience Engagement & Community Building

I focus on creating two-way conversations, not just broadcasts. From interactive content to thoughtful responses, I help brands turn passive followers into engaged communities.
 

Content Creation & Brand Storytelling

A good brand story makes people feel something, and that’s what I aim for. I craft copy, captions, and campaign messaging that align with brand identity while staying relatable and engaging.
 

Email Marketing & Outreach

I’ve increased email open and response rates by refining subject lines, messaging, and audience targeting. Whether it’s reaching out to journalists or nurturing a brand’s subscriber list, I know how to make emails feel personal and actionable.
 

Campaign Strategy & Analytics

Marketing is a mix of creativity and data. I track performance, analyze what’s working, and tweak strategies accordingly, because great marketing is always evolving.
 

Short-Form Video & Graphic Design

I use tools like Canva and CapCut to create eye-catching visuals and short-form content that boosts engagement. In today’s fast-paced digital world, visuals are everything, and I make sure they work to tell a story.
 

Media & Influencer Relations

I connect brands with the right voices, whether it’s journalists or influencers, ensuring authentic collaborations that build credibility and reach.

Here are the platforms I use to create, manage, and optimize content, engagement, and outreach:

  • Social Media Management: Hootsuite, Buffer
     

  • Content Creation & Design: Canva, CapCut
     

  • Email Marketing & Outreach: Mailchimp, HubSpot, Google Workspace (Gmail, Docs, Sheets)
     

  • PR & Media Outreach: Qwoted
     

  • Analytics & Performance Tracking: Google Analytics, LinkedIn Analytics
     

  • Communication & Team Collaboration: Slack, Microsoft Teams, Notion

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