I'm a marketing operations professional in Toronto. I build the systems behind marketing campaigns: the email, the automation, and the tracking that shows what's working.
I've loved marketing since before I really understood what marketing was. I started out as a social media manager for a real estate company, and six years in, I regret nothing. Most of that time has been at Qwoted, where I now lead marketing operations on the Media Success team, and my love for the operations side has grown with every task.
The part I like most isn't the campaign everyone sees. It's the system underneath it: the segments, the workflows, and the tracking that shows whether it worked. That's what I lean into, and I take on builds like 123 Finance and a set of self-directed projects to keep getting better at it.
Based in Toronto. Most of my work lives in HubSpot, where I'm certified across several areas, including Marketing Hub Software, Revenue Operations, Reporting, and Email Marketing. I also hold a Post-Graduate Certificate in Business Analytics from Lambton College.
I also run Herlylife, my content brand on Instagram. I started it to make things people enjoy, and to learn how social media really works.
Visit Herlylife →If something here lines up with what you need, reach out.