Self-directed marketing ops projects, each built end to end with a full case study here on the site. Analytics on real data, a complete email program, a working AI tool, a lifecycle retention concept, and a live demo running on its own instrumentation.
I set up GA4 and GTM tracking on a real pre-launch product, built a Looker Studio dashboard on the live data, then used the funnel to catch a mobile drop-off and fix it. Mobile demo engagement rose from 37.5% to 66.67%.
A complete email program for an invented DTC wellness brand: 11 emails across four Klaviyo flows, welcome, abandoned cart, post-purchase, and win-back, written in HTML and CSS, with an A/B test on the welcome series.
An AI tool that reads an inbound lead, classifies the buyer type, scores intent and fit, routes it, and drafts the right reply. Built around a real B2B SaaS scenario, with a working demo you can try right on the page.
A self-initiated lifecycle concept: read onboarding email behavior as a health signal to catch SaaS users who are quietly stalling before they churn, then validate the signal on past data before trusting it. Built in HubSpot, with AI woven through.
PostHog's marketing team voted 60% yes on pineapple. I agreed, which left one job undone: where do you actually go for a good one? I went through nine of Toronto's highest-rated pizzerias and built the answer as a live page running a feature flag, event capture, and a scroll-depth funnel.