Self-directed marketing ops projects, each built end to end with a full case study here on the site. Analytics on real data, a complete email program, a working AI tool, and a lifecycle retention concept.
I set up GA4 and GTM tracking on a real pre-launch product, built a Looker Studio dashboard on the live data, then used the funnel to catch a mobile drop-off and fix it. Mobile demo engagement rose from 37.5% to 66.67%.
A complete email program for an invented DTC wellness brand: 11 emails across four Klaviyo flows, welcome, abandoned cart, post-purchase, and win-back, written in HTML and CSS, with an A/B test on the welcome series.
An AI tool that reads an inbound lead, classifies the buyer type, scores intent and fit, routes it, and drafts the right reply. Built around a real B2B SaaS scenario, with a working demo you can try right on the page.
A self-initiated lifecycle concept: read onboarding email behavior as a health signal to catch SaaS users who are quietly stalling before they churn, then validate the signal on past data before trusting it. Built in HubSpot, with AI woven through.